Bean to Cup Experience


Discover two immersive ways to experience specialty coffee at Virgin Hill Coffee in Lac-Brome, Quebec. From live coffee roasting demonstrations to our self guided coffee education wall, we invite you to explore the full journey of coffee, from green bean to freshly brewed cup.

Hand pouring coffee beans from VH into a 'Grand Cru' coffee bag on a white background

Free Live Coffee Roasting Demonstrations

Join us for a behind the scenes look at how green coffee beans are transformed through the art of coffee roasting. Our free coffee roasting demos offer a close up view of the roasting process, including roast development, timing, temperature control, and how flavor profiles are created.

Watch our roaster in action, learn how different roast levels impact taste, and ask questions about sourcing, single origin coffee, espresso blends, and brewing methods. Whether you are new to specialty coffee or a seasoned enthusiast, this interactive experience brings the craft of coffee roasting to life.

When: Monday to Friday at 10:00 AM
Meeting Point: Atelier de café Virgin Hill, at our new Bellwether roaster, by the entry.
Address: 770 chemin Lakeside, Lac-Brome, QC J0E 1R0

No registration required. Just bring your curiosity.

Hands picking red coffee berries from a branch with green leaves.

Self Guided Coffee Experience | From Farm to Cup

Located beside our giant coffee origin map, the Virgin Hill Info Wall offers a self guided educational coffee experience designed for curious coffee drinkers of all ages.

This interactive display is perfect for families, coffee lovers, and anyone interested in understanding the global story behind their daily brew.

How to get coffee into your cup

  • Plant a coffee tree somewhere warm (definitely not Canada), then wait 3–5 years while it grows, flowers, and produces cherries.
  • Harvest the ripe cherries, give them a little “coffee spa” in water, and dry them using either the natural or washed process.
  • Collect the green beans, run them through a quality check.
  • Roast them to perfection.
  • Finally, grind, brew, and enjoy your cup.
Restaurant exterior with 'Virgin Hill' sign and blue sky

Visit Virgin Hill Coffee in Lac-Brome

Experience the bean to cup journey in person at our Lac-Brome café and roastery. Whether you are a casual coffee drinker, a home barista, or a true coffee enthusiast, our Bean to Cup Experience offers a deeper appreciation for what goes into every bag of Virgin Hill Coffee.

Come see, smell, and learn how great coffee is made. We look forward to welcoming you.