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Great coffee doesn't need to be complicated, It just needs to be
About Us
How it started
Our journey began in the garage of Matthew’s grandparents, located on Virgin Hill Road in North Hatley, in the heart of Quebec’s Eastern Townships. What started as a small, hands-on roasting operation quickly grew into something much bigger, while still remaining deeply rooted in family. From the very beginning, family has been at the core of everything we do. Our two owners have been married for as long as Virgin Hill Coffee has existed, and today, their children are also part of the business, helping shape the next chapter of our story.
How it's going
Virgin Hill Coffee Roasters is proudly family-owned and operated, built on a genuine love for great coffee and the people who enjoy it. We believe that exceptional coffee starts with responsible sourcing and is brought to life through careful, small-batch roasting done by hand. By focusing on quality, consistency, and fairness, we are able to offer outstanding coffee at a price that makes sense for both our customers and our partners.
What we believe
To us, great coffee does not need to be flashy or overly complicated. It simply needs to be thoughtfully sourced, expertly roasted, and brewed with care. We let the quality of the beans and the roasting process speak for themselves, resulting in coffee that is approachable, balanced, and enjoyable every day.
Who we are
Giving back is also an important part of who we are. We believe in supporting the people and communities that support us, which is why we are committed to contributing through a variety of grassroots initiatives. Each year, 2 percent of our sales is reinvested directly back into our communities, helping create positive impact where it matters most.
Thank you for being part of our journey and for supporting our family business.
Tara & Matthew