The Story of Virgin Hill Coffee | A Family-Owned Roastery in North Hatley, Quebec

Virgin Hill Coffee began in a small garage on Virgin Hill Road in North Hatley, Quebec, tucked into the heart of the Eastern Townships. What started as a family roasting project gradually grew into a trusted local coffee roastery, built around quality coffee, honest service, and strong community roots.

In 2008, a devastating fire destroyed the original roastery. It was a difficult moment for our family and our business, but it also became a turning point in our story. Instead of walking away, we chose to rebuild and continue doing what we loved. During that process, we came across a vintage 1959 Petroncini coffee roaster hidden away in the Swiss Alps. The machine was carefully restored and brought back to life, and today it remains at the center of our roasting process and part of the character behind every coffee we produce.

A Quebec Coffee Roaster Built on Family and Community

More than twenty years later, Virgin Hill Coffee is still proudly family-owned and operated. From the very beginning, we have believed that great coffee goes beyond what is in the cup. It is about creating lasting relationships with customers, supporting the communities around us, and sharing coffee that people genuinely enjoy drinking every day.

Every bag of Virgin Hill Coffee reflects the values that continue to guide us:

• Small-batch artisan roasting with attention to detail
• Responsibly sourced green coffee beans chosen for quality and consistency
• Fresh, approachable coffees that fit naturally into everyday routines
• A commitment to supporting local communities across Quebec

Giving back has always been an important part of who we are. Over the years, we have supported literacy programs, children’s foundations, and local grassroots initiatives throughout our region. Coffee has always been about more than roasting beans for us. It is about contributing to the community that has supported our family and our business from the start.

Our Commitment to Simple, Delicious Coffee

At Virgin Hill Coffee, we believe coffee does not need to feel intimidating or overly complicated. Great coffee starts with thoughtful sourcing, careful roasting, and a focus on balance in the cup. Whether you prefer espresso, filter coffee, French press, or pour over brewing, our goal remains the same: to create coffees that are approachable, consistent, and enjoyable to drink every day.

Whether you are discovering our roastery for the first time or have been brewing Virgin Hill Coffee for years, we are grateful to have you as part of our story.

You can explore more of our coffees and learn about our roastery anytime at virginhillcoffee.com.